We conducted in-depth brand research to ensure the website design perfectly aligned with the brand’s identity. The platform was built on WordPress (WooCommerce), featuring a fully customized, SEO-friendly architecture with optimized URL structures, meta tags, and schema integration. We integrated secure payment gateways, efficient shipping solutions, and designed a scalable backend system to support future expansion. The result was The Dori Store’s first direct-to-consumer e-commerce platform, fully SEO-ready with optimized product pages, increased online visibility in the niche ethnic fashion segment, and a seamless admin dashboard for effortless product and inventory management.