Tricity Apparel, a London-based sustainable fashion brand, wanted a strong identity that reflects their modern yet eco-conscious approach. They needed a visual style that spoke to Gen Z and millennials while maintaining a premium feel.

We began with brand discovery workshops to understand their vision, tone, and target customers. From there, we crafted a minimal yet bold logo and selected a vibrant yet earthy color palette that reflects their sustainable mission.

The deliverables included a complete branding kit (logos, typography, color palettes), packaging designs, and a social media brand guideline to ensure consistent messaging. Within weeks of implementation, Tricity Apparel reported higher engagement on their social channels and improved customer recognition.